An original approach to road safety advertising from the Sussex Safer Roads Partnership http://www.sussexsaferroads.gov.uk
The SSRP is currently promoting Embrace Life, a campaign designed to remind individuals of the importance of wearing their seat belts. An internet phenomenon, Embrace Life smashed through one millions views online in less than two weeks, is being shown in front of James Cameron and BIll Gates at the Ted.Com conference in Long Beach, California, and may also be screened on international TV stations from the Arabic Gulf to Canada, the USA to France. Find out more about the incredible rise of Embrace Life and get involved today!
Join the Facebook group for Embrace Life at http://www.tinyurl.com/embracetv
