Americano Media Poll Shows Hispanic Migration Toward GOP Likely To Stun On Election Eve
2 min read
Americano Media’s latest national poll of Hispanics in the United States ahead of the upcoming midterm elections.
The results of this national survey indicate that the Republican Party may be on the cusp of a profound Hispanic voter realignment, adding a last-minute burst of undecided voters worried about the economy.
Some key results include:
With 43 percent of respondents self-identified as Democrats and 27 percent as GOP, Democrats lead the congressional generic ballot 50/36, with 14 percent undecided and split similarly among the two parties and independents. This is a remarkable finding, considering this 14-point margin is down from 30 percent in 2020 and 40 percent in 2018, according to exit polls.
Among this largely Democrat population, President Joe Biden is the only national politician with a positive image rating. Biden predictably wins a rematch with Donald Trump in a hypothetical 2024 race, 54/37 – remarkably, only half his margin over Trump with Hispanics in 2020.
In a theoretical primary matchup Trump beats Florida Governor Ron DeSantis, 48/30. Still, according to Americano’s Florida-focused research, DeSantis beats his gubernatorial re-election opponent Congressman Charlie Crist among Hispanics 49/45. While DeSantis has a 52 percent favorable and 44 percent unfavorable rating with Florida Hispanics, Crist is at 40/46, proving many Hispanic Independents and Democrats plan to vote for DeSantis.
A significant majority of Hispanics (71%) consider the country headed in the wrong direction and that the economy is also headed in the wrong direction. The economy matters most to this demographic, with inflation and jobs logging in at 40 percent of people’s top priority. Among Hispanics, the economy completely eclipses the wedge social issues the media often focuses on. In fact, by a 65/31 margin, inflation is more important to deciding their vote than abortion.
The Americano poll, conducted October 11-20 by Fabrizio-Lee and Associates, interviewed 1,200 Hispanic registered voters and has a margin of error of 2.8 percent. The team also oversampled Florida Hispanic registered voters to discover valid answers to Florida-specific questions. Interviewers conducted the poll using landline, mobile phone and text-to-online methods. The poll was offered in English and Spanish, with 78 percent responding in English and 22 percent in Spanish.
The complete poll results are available HERE, while the press release can be found HERE and an Op-Ed penned by Americano Media founder and CEO Ivan Garcia-Hidalgo is available HERE.
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